Our History
After years of valuable experience working in his family’s Reidsville jewelry store, Michael Parsons followed his heart and set off to perfect his craft. Michael attended the Trenton Jewelry School and the Gemological Institute of America, and has been a gemologist since 1981.
Post graduation Michael worked as a jeweler and manager at stores in Bristol, Virginia, and Rocky Mount, North Carolina, but he always felt there was something more he wanted to do. He wanted his own jewelry store, a store incorporating his own concepts of quality, fashion, and unparalleled customer service.
In 1985 Michael moved to North Wilkesboro, North Carolina, and became the proprietor of Michael’s Jewelry, The opening of this store was the culmination of his belief that customer satisfaction was priority, and quality jewelry can be affordable.
The year 1996 brought a positive and creative change with the addition of Vikki Parsons, Michael’s wife and partner, to the staff. Vikki’s talent for fashion and marketing has proven to be a truly successful accompaniment to the Michael’s Jewelry concept. Michael and Vikki felt in order to better serve their growing clientele; they wanted to add a more cosmopolitan flair to their store, a store that would accent their diamonds and exquisite custom pieces. The Parsons worked diligently to create an upscale store with small town service. They added new showcases, a plush interior design, and a stylish new logo. These new visions have really put Michael’s Jewelry on the map, not only locally, but throughout the South.
