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Michael's Jewelry


After years of valuable experience working in his family’s Reidsville jewelry store, Michael Parsons followed his heart and set off to perfect his craft. Michael attended the Trenton Jewelry School and the Gemological Institute of America, and has been a gemologist since 1981.


Post graduation Michael worked as a jeweler and manager at stores in Bristol, Virginia, and Rocky Mount, North Carolina, but he always felt there was something more he wanted to do. He wanted his own jewelry store, a store incorporating his own concepts of quality, fashion, and unparalleled customer service.


In 1985 Michael moved to North Wilkesboro, North Carolina, and became the proprietor of Michael’s Jewelry, The opening of this store was the culmination of his belief that customer satisfaction was priority, and quality jewelry can be affordable.


The year 1996 brought a positive and creative change with the addition of Vikki Parsons, Michael’s wife and partner, to the staff. Vikki’s talent for fashion and marketing has proven to be a truly successful accompaniment to the Michael’s Jewelry concept. Michael and Vikki felt in order to better serve their growing clientele; they wanted to add a more cosmopolitan flair to their store, a store that would accent their diamonds and exquisite custom pieces. The Parsons worked diligently to create an upscale store with small town service. They added new showcases, a plush interior design, and a stylish new logo. These new visions have really put Michael’s Jewelry on the map, not only locally, but throughout the South.


2013 was a difficult year for our store. We lost Vikki in May of that year to pancreatic cancer. While a huge loss to our hearts, her spirit and style still shows in so many ways through out the store. Vikki always had a vision for expansion. We rented the space next door. She had begun the ground work for what is now our M2 gifts. Michael’s girls felt that they could take her dream and make it a reality. On Apple Festival day of 2013 Michael’s officially open M2 gifts. It has added a whole new dimension to your shopping experience. Vikki’s legacy will always remain a large part of who we are.


Esthetic changes are not the only additions to Michael’s. Michael is constantly employing new techniques to hone his jeweler’s skills. He offers a full service casting and manufacturing facility. In addition to hand crafted wax carving, he now offers CAD/CAM to create computer precise models. Other cutting edge innovations include a laser welder, which allows Michael to perform repairs that more conventional stores are unable to accomplish. Careful and precise appraisals of your cherished jewelry collections are also a part of Michael’s competent and professional service.


Come in and be a part of the new and exciting Michael’s Jewelry. Michael, and his friendly, capable staff look forward to assisting you with all your jewelry needs.